Who are we?

Three Quebecers with backgrounds in business, design, and large‑scale creative projects are behind HeyAllo—a promising project bringing Quebec’s arts and culture scene closer to home.

Joel Dumas


Joel Dumas creates objects, spaces, and moods. His ability to mix business and art has led him to work on several creative projects around the world. He now divides his time between Quebec and Asia, where he finds inspiration and the natural materials that are at the heart of his creations. Born an entrepreneur, Dumas started several businesses in various fields and more recently co‑founded DXU, a company that makes recycled tin tiles. In his current role as a developer with the LOOP team, he is a prominent player in today’s circular economy. Dumas also co‑designed the immersive course Nature is Your Shelter shown at Espace pour la vie in 2018–2019.


Noémie Desrochers

Noémie Desrochers comes from a family of entrepreneurs and has over 15 years of experience in business management. She co-founded an ecodesign company, where she oversaw operations, sales, public relations, marketing, events, finance, and more. Having worked in the travel industry, events, design products, virtual reality projects, and as a senior account manager at a tech company that creates connected items, she holds a wealth of talent. Desrochers currently works as a freelance consultant. Her vast experience and skill set will serve HeyAllo well.

Véronique Dussault


After acquiring solid experience in visual arts, Véronique Dussault realized that her great strength lies in making artists shine. She spent almost twenty years in the entertainment industry, event production, and marketing before shifting to content creation for major events, wearing many hats including creative director, stage director, and set designer. She was part of a special productions team for Cirque du Soleil and Circo de Bakuza for years and has been gigging for some of the biggest names in the industry since 2016.


Istvan Pusztai

Istvan Pusztai has over 15 years of experience as a web and mobile programmer. He launched his career in aerospace before landing in the turbulent world of consumer-driven startups. Pustzai has managed both small and large-scale websites from family-owned businesses to some of the 50 most visited websites in the world. His design and programming skills mixed with unmistakable passion have given him a broad vision that focuses on a user‑friendly experience.